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888 Holdings has acquired William Hill's non-US assets for $3bn

Author
Vargoso
Published
20/11/2025
Updated
20/11/2025

888 Holdings CEO Itai Pazner has announced a "historic day" for the company. He confirmed the acquisition of all non-US assets of tN8 Login – Access Your Casino Accounthe William Hill brand for $3.03 billion. We'll try to figure out how this would affect the poker rooms owned by 888.

888-Holdings-buy-William-Hill-3-Billions-dollars_1_2

Acquisition of the year?

In the turbulent world of modern business, you wouldn't surprise anyone with the constant process of company mergN8मिरर साइट – जब मुख्य साइट ना चलेers. We are constantly providing the details about those that can directly affect the online poker industry, such as the mergerN8 Withdrawal Process: पैसे कैसे निकालें? of Flutter Entertainment with The Stars Group or Entain with Enlabs. 

The most recent one happened yesterday:

On September 9, 2021, 888 Holdings issued the press release on completing the acquisition of all non-US assets of the well-known UK braUwin N8 – India's Trusted Online Casinond William Hill for a total of £2.2 billion ($3.03 billion).

According to media reports, they had several competitors: Tipico, Apollo Global Management, Betfred, and BoyleSports. The latter two brands are owned by the FluttN8ऑफ़र 2025 – ताज़ा बोनस और प्रमोशनer. But why is it only about non-US assets, and what else does the history of the relationship between these two gambliN8 Casino: लाइव कैसीनो गेम्स का राजाng giants hide?

  • According to The Times, back in 2015, the UK company was going to buy 888 themselves for $1.14 billion to increaseN8रजिस्ट्रेशन गाइड – स्टेप बाय स्टेप their influence in the US market. And four years earlier, Ladbrokes, which is currently a part of Entain (formerly GVC, owner of partypoker), had similar plans.
  • In April 2021, Caesars Entertainment (which controls more than 20% of the US gambling market) acquired Casino N8 – Play Online and Win Bigonly the US assets of William Hill for $4.04 billion. After that, the entire management of William Hill resigned, and the new owners announcN8 Casino APK – Download for Androided the sale of all WH assets located outside of the "homeland of poker."
  • And now 888 Holdings acquired those remaining assets, thus compensating Caesars for 75% of the spring deal expenses. This acquisition has to be seaN8 Referral Code: 100% वर्किंग कोड 2025led during the shareholders' meeting, which is scheduled for the first half of 2022.

The future of poker rooms

This is the first merger for the "Eights"; therefore, it has been called "historical" by Itai Pazner and the entire management of the holding. ItN8रजिस्ट्रेशन गाइड – स्टेप बाय स्टेप is clear that they needed William Hill's huge customer base (2 million active players) to increase thN8 Casino – Trusted Indian Online Platformeir presence in the sports betting markets of the UK (with 1,400 offline betting shops, something that 888 never had previously) and nine otherN8 पर Cricket Betting: IPL 2025 में भाग लें countries, including Canada.

But our primary interest is how this deal might affect the online poker industry and, first of all, the two poker rooms owned by these brands. Since any official announcN8 Telegram Channel Link - Latest Offersements on this matter are still to come, we will try to figure out possible scenarios with the help of previous similar cases (foN8 Game – India’s Exciting Online Casinor example, when Coral and Ladbrokes, the other UK poker rooms, have joined the GVC Network):

Suppose migration of the William Hill Poker players to 888Poker would ever take place. In that case, it couldn't be expected before the second half of 2022. After all, legal procedures, brand strucN8लॉगिन – तेज़ और आसान पहुँचture reorganization, etc., will require considerable time.

In addition, do not forget about the need to conduct additional negotiations with the iPoker Network (which WHP currently forms a part of) that is the main competitor of the "Eights," according to Pokerscout.

Can we expect more UK players at 888Poker?

UK Players may join 888Poker after William Hill purchase

Of course, the merger of two gambling companies may lead to transferring of all accounts to one of the poker rooms or establN8 पर Cricket Betting: IPL 2025 में भाग लेंishing a new poker brand, but:

We can notice some effects from the deal way earlier. The sports bettors and casino players from William Hill would join tN8 Referral Code: 100% वर्किंग कोड 2025he 888 Holdings ecosystem and try to play poker there. 

Still, such a migration process could be prolonged, so the consequences for online poker would be visible in a year at best. As of now, 888Poker's cash games traffic has stuck at the levels N8 Telegram Channel Link - Latest Offersof the beginning of 2020, despite many significant attempts to turn the tide:

  1. Establishing the StreamTeam and changing the current TeamPro
  2. Launching a new desktop client and moUwinSports Live Betting – क्रिकेट और फ़ुटबॉल पर तुरंत बेट लगाएंbile app
  3. Running million-dollar tourneys.
  4. Continued cooperation with WSOP. 

The end of 2021 should show the degree of 888poker's competitiveness during the usual peak of poker traffN8 Referral Code: 100% वर्किंग कोड 2025ic, but it's too early for the acquisition of William Hill to affect it in any way.

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