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PokerStars grew 67%: Flutter Entertainment 2020 half-year results

Author
Vargoso
Published
8/30/2020
Updated
20/11/2025

Flutter Entertainment presented its H12020 interim results report, which is the first after completing the merger with The Stars Group. The company struggled with the pandemic and investment/deN8 Live Casino – India’s Premier Online Casinobt effects, but an overall 35% YOY EBITDA growth was achieved mainly thanks to PokerStars. In this article we'll check the results and what the future prospects are.

Peter-Jackson-Flutter-CEO

Flutter Entertainment: 2020 Interim Results presentation

Flutter Entertainment absorbed The Stars Group on May 5, 2020, becoming the largest gambling holding in the world. Back then, the company estimated an annual incomeN8ऑफ़र 2025 – ताज़ा बोनस और प्रमोशन of $6b. 

Flutter is confirmed as the global leader in sports betting and gaming, and poker now account for 19% of the market share, thankN8 Casino APK – Download for Androids to the merger with TSG.

The new divisional team was shared during the presentation, with Dan Taylor as CEO of the International market, in charge of PokerStars, Betfair, and Adjarabet. The organization is alsoN8 Referral Code: 100% वर्किंग कोड 2025 divided into UK & Ireland, Australia, and the US.

Flutter Entertainment Divisions

Overall, Flutter's after-tax profit sank to £9m in the first semester of 2020, 87% less compared to H1 2019, although its balance sheet was highly affected due to the amortization N8लॉगिन – तेज़ और आसान पहुँचof acquired intangibles and TSG merger costs.

PokerStars: +63% operating profit YOY

PokerStars Lockdown Effects

Lockdowns around the world forced people to seek other forms of entertainment, and many rediscovered poker. The social aspect oN8ग्राहक सहायता – 24x7 उपलब्धf PokerStars was crucial for the results, as the average daily users increased by 70%, despite a relatively low investment.

The PokerStars report (which includes Casino, Sports, and Full Tilt Brands) shows a 40% increased revenue in H1 to £697N8ऑफ़र 2025 – ताज़ा बोनस और प्रमोशनm, with a poker revenue growth of 38% and casino growth of 51%. Operating profit grew from £220m to £357m, with stroN8 Game – India’s Exciting Online Casinong support from recreational players.

It's worth noting that in the pre-disrupted period (before COVID and quarantines), the gaming revenues declined by 3%. The net debt (including TSG) of the company is £2,899m.

The board highlighted that the traffic peak quickly normalized, and the graph shows that games have reverted to normal lN8 App Download कैसे करें? साइन अप बोनस पाएंevels.

PokerStars: business with a huge potential

PokerStars Historical Underinvestment

Flutter concluded that the PokerStars' high profit margins were due, in part, to underinvestmentN8 Live Casino Login – Access Your Account (particularly a negligible one in direct casino acquisition). They will significantly improve this situation as follows:

  • Marketing: The budget will be increased from 14% to 25% as a percentage of revenue to match the market standard. 
  • Promotional generosity: Flutter will change the current rewards model that exclusively focuses on customers enhancing poker ecosystem, and highlight that over the last 5 yearsN8 Download – Indian Casino App, a deliberate reduction in promotions was implemented;
  • Product, technology, and customer experience: major investments will be performed in markets where customer percepN8 Live Casino India – Play Real Games Onlinetion is behind competitors.

One of the major conclusions is that Flutter's compliance procedures must be applied to PokerStars, to ensure organic growth over timeUwin N8 – India's Trusted Online Casino.  

Although the assessment of legal and regulatory risk on each international market has not been completed, Flutter has identified a small number of underperforming jurisdictions and Uwin N8 Casino – Top Indian Online Casinowill be leaving those markets during H2 2020. Curiously,  PokerStars recently relaunched in Slovakia without a license.

The cost of measures to improve PokerStars' compliance gambling is expected to be £65m. 

Conclusion

Flutter Entertainment acknowledges that the online poker market is competitive, so they have to invest Casino N8 – Real or Fake? Review Indiain customer experience. The changes are not going to happen overnight, but they agree that they needN8 Casino APK – Safe & Latest Version to invest more as such large EBITDA numbers won't repeat anytime soon.

Most likely, investments will be projected to enhance the casino division, as many of the customers they captured in poker can be kepN8 Casino APK – Download for Androidt with other gambling products.

Will we see a change in the unprofitable PokerStars rakeback model? All points to major changes in that area, so neN8बोनस ऑफ़र – रजिस्टर करें और जीतेंw promotions can be expected in the mid-term.

For now, we recommend our grinders to join the best PokerStars alternatives were the traffic is also great and our promotions make the games more profitable. ReaN8 Live Casino India – Play Real Games Onlinech our team to find out more details and start playing now:

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